Your CORE Giver – How to Identify & Connect

At the core of every church is a team of consistent servants. These are the people who believe in your ministry’s vision and want to help further your cause. Greeters, parking lot attendants, children’s workers, and small group leaders are just a few of the servants that help to make your ministry great.

As with these core servants, so too are your Core Givers. These are the people who faithfully support your ministry through financial gifts. Without these Core Givers you would not be able to fulfill the vision that God has placed in your heart for ministry.

But, who are your Core Givers? How do you identify and reach these givers? As a MortarStone subscriber, there are several quick and easy ways to identify, track, and analyze these givers.

Check out Meagan’s vlog below and continue scrolling down the page for step-by-step training. 

Follow these easy steps to identify your Core Givers –

1. Log into MortarStone
2. From your dashboard, select “Explore All-Church Giving” link in the right-hand corner.
3. Select ‘Core Givers/Overview’ from the left-hand side.

From this dashboard you will find the following charts and graphs:

1. Year Over Year Giving
2. Acquisitions
3. Household Churn Rate
4. Retention
5. Movements
6. Age Distribution

For this training, we are going to focus on the “Acquisitions” portion of your dashboard. The Acquisitions chart allows you to see households that became Core Givers in the last 12 months. Click on the ‘Explore Acquisitions’ link, and you will be taken to a screen (below) that may look a bit overwhelming. But don’t worry, we’re here to help!

This chart allows you to track your Core Givers and their giving dollars throughout the year. You will see all the acquired core givers, from all campus locations, and the dollar amount associated with each. If you highlight one of the sections, you can see how many Core Givers you have kept or lost each month.   Click on a particular month/year link, and you can drill down further and track individual households.

Now that you have this valuable information, what do you do with it? Here is one Core Giver strategy that will help you connect and attract more givers.

Look at a segment of your Core Givers and choose a group that has consistently given throughout the year. Take this group and narrow the list to approximately 12 people that consist of men and women of all different ages and demographics. Try to diversify the group as much as possible. Then ask them each to fill out a survey. The survey should ask questions like the following –

1. What attracted you to the church?
2. Why did you start giving to the church?
3. Is there a particular ministry that you most identify with?
4. Why do you continue to give to the church?
5. Would you like to start serving in a ministry? If so, which ministry do you feel called to serve?

By identifying the reasons that motivate these Core Givers, you can begin to understand how to reach other givers in your church. Encouraging these Core Givers to serve in a ministry will also increase their ‘stickiness’ to your church and ensure a lasting relationship to your ministry.

Have more questions about your Core Givers? We’re here to help!

Use our online chat feature or schedule a time to talk with us.