
Built on one of the most comprehensive data sets ever assembled on church giving—spanning 661 churches, more than 2.5 million households, and nearly $18 billion in gifts—this report goes far beyond just numbers. It uncovers what the data is really telling us about discipleship.
Explore why overall giving is rising while median household giving is falling, what generational trends reveal about churn and long-term sustainability, and why continuing givers fund nearly 75% of church ministry. You’ll gain clear insight into how income disparity is reshaping the giving landscape, identify the most common missed opportunities in stewardship discipleship, and walk away with practical strategies to move your church from campaign-driven giving to disciple-driven generosity.
Equip your team, engage your congregation, and ignite the spirit of generosity in new ways with the insights you’ll find in the 2025 Annual Generosity Report.