August 27, 2026

Back to Church: How to Assess, Engage, Retain and Grow Your People

Back to Church: How to Assess, Engage, Retain and Grow Your People

Back-to-school season often brings another important shift for churches: back-to-church season. Visitors walk through your doors, families return to regular attendance, and new people begin taking steps toward connection, including giving for the first time.

The question is: What happens next?

In this practical webinar, we’ll help you move beyond simply identifying new givers and build a strategy to assess, engage, retain, and grow your people.

What You’ll Learn

  • Identify new givers and understand where they are in their generosity journey
  • Assess your retention and discover when you may be losing givers
  • Benchmark your giving performance and set realistic goals for improvement
  • Track key metrics like second gifts, recurring giving, overall retention, and connection
  • Use tags and enriched profile data to better understand each giver
  • Create automated triggers and personalized communication that help people feel noticed
  • Build a practical 30, 60, and 90-day new giver pathway