Year-end is the most strategic window for generosity—and this year, the opportunity is bigger than usual. New Barna research shows a rise in personal commitment to Jesus, especially among Gen Z and Millennials. At the same time, high-capacity Gen Jones (born 1954–1965) remains a core engine for December giving.

Click to watch our latest webinar, Year-End Giving: Proven Strategies for Reaching Gen Z & Gen Jones and learn how to build a year-end plan that connects every generation to real ministry outcomes.

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